Big Data is behaving like a clingy girlfriend.
"Oh you watched a baseball video on your PC, let me give you mobile updates on every game!"
...but Big Data, I'm not really into baseball...I just wanted to see a certain video and I misclicked through your annoying alerts...please get rid of them and while we're at it, give me back my chess recommends please...
"But you haven't watched them in 5 days!! I'm just trying to make you happy!"
...if it was technologically possible to break up with you, I would...