UFC's not dying, it's just dormant because we're waiting for new stars

[neandertal]

How.. no one will be a Jackpot millionaire in the UFC any longer. Prepare for Contender Series (level) "Stars", Kevin Holland.

 

[TeenageMutantLesnarTurtle]

Giving people title shots isn't giving them a worldwide media tour or aggressively promoting them.

I mean, I dont have to hand the amount of media appearances UFC fighters make now compared to say 15 years ago. Being from the UK ive seen Paddy and Tom on various shows though. Aspinall has a giant mural in Manchester that tons of people are going to see when they pass by. Not UK obviously but I know Ilia made a walkout in front of 85k fans before a Real Madrid game not too long ago too.

 

[KoreanZawmbie]

I think investing in "star" fighters were important in the early stages of the UFC. Guys like Couture, Silva, Liddell, Ortiz, some TUF winners, Hughes/Penn, etc, brought attention to the brand when it was needed. But with the fall out of Ronda, Connor, Sean O' Mal, Jones, its probably better to just focus on the brand itself now.