what exactly is a non-custom poster......?
Where a custom poster is a poster specifically designed for an event, a non-custom poster is?
they dont? every poster is different
but they did another different one where it showed the height difference you can google it
Nope...most of the headline posters look exactly like this now,just different names;
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Nope...most of the headline posters look exactly like this now,just different names;
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thats not a poster though, thats just a graphic.
They are using the same fonts throughout and the flash graphics for web, twitter etc, are basically all with the same layout etc. but they are varying things slightly on teh posters..
191 - same font, athletes backed in gold
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192 - face off poster, but same font and use of ufc logo and #number in boxes
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193 - Rousey/Holm face off. Theres also a frontal basic graphic. again, font same
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194 - same fonts, logo in boxes etc, but flag backgrounds
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They are different, but they maintain a consistent style, and that style runs through into the on screen graphics etc.
like this
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Yeah,there's my point. I don't want that.
like this
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But trying to build a brand, thats part of it.
Imagine if coca cola changed their font every month, or starbucks, or harley davison switched to comic sans..
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Its all about building a brand image, and doing totally seperate posters every event, while it may please the nostalgia buff it doesnt work from a promotional point of view.