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It's to see what kind of numbers a non-superstar driven ppv will do on network TV, for negotiating purposes. ESPN likely wants more live TV programming & they need to see what an average ppv would do on "free TV".
Come UFC 267, they'll be halfway through the 5-year exclusive rights deal for "Fight Nights".
BTW, the "shit event" you're referring to:
Jan vs Glover
Aljo vs Yan 2
Islam vs RDA
Khamzat vs The Leech
Khamzat alone makes this card great. RDA/Islam is a bonus. Jan vs Glover is gonna be a banger. Good card.