News UFC PPV's to now be $74.99 USD

Here's another way to look at how ridiculous this is:

If you treated UFC ppvs like a subscription and bought every event for the year it would cost 12 x 75 = $900

Now lets say you instead decided to buy a bunch of other subscriptions with your money like Netflix, Disney+, ESPN+, Hulu, Spotify, Amazon Prime. All of those subscription services would cost you $420 combined for the year. So instead of buying UFC cards, you get all of those services (many of which you will use on a daily basis) and still save $480.

So I ask one question: Dana, do you think we're fucking stupid?
 
$75 is STEEP. The card would need to be absolutely stacked for me to shell out that much cash.
 
Substance Abuse said:
Im fortunate that I split cards with five to seven people monthly, because that's absurd. It just is.
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When I lived in New York I had a few friends that loved the sport. But about 10 years ago I moved to South Carolina. Made some new friends, but none of them are into the sport at all. So I’m on my own with these prices.
 
The funny part is none of this price increases will go to the fighters.
 
Steve-French said:
I don't think decisions like this fall on Dana. He owned 9% of the UFC when WME (which switched it's name to Endeavor) bought it from the Fertitas; and recently sold more of his shares to them when he re-upped his contract in 2019. He's basically an employee that ownes a few shares in the company. I think stuff like setting PPV prices is above his pay grade.
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he's president of the company still.
 
So you gotta buy ESPN+ and now it's $75 a ppv?

I'm so happy my "can't ever miss a card" days ended a few years ago. I can guarantee the extra money isn't going to fighters' pay. Just making the 0.2% of the world even richer and that much closer to privatizing fresh water and oxygen.
 
Dbreiden83080 said:
When I lived in New York I had a few friends that loved the sport. But about 10 years ago I moved to South Carolina. Made some new friends, but none of them are into the sport at all. So I’m on my own with these prices.
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That sucks on many levels. I'm sure I'll end up buying a couple next year at these prices by myself or with only a friend or two, but I'll end up splitting most of them, as we do with food as well. We all kick in $20 and get the fights and a bunch of grub. It works out.
 
Osiris3657 said:
No you goof. Clearly you haven't bought a card in awhile. It was $70 last year.

It was $60 for a long time, then $65 in 2020, $70 in 2021 and now $75 in 2022
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Lol this dweeb finally added me to his list. I am upset tho that you ran away when I called you out for being such a dweeb for threatening me with it in the first place after we had a minor disagreement. You ran away like I predicted and never replied. Sad.

Also yes, me the Bellator shill when my AV is a representation off the mind boggling decisions Coker makes.
 
HockeyBjj said:
Ufc needs to ditch the ppv model. Either get them on ESPN with a commercial deal like every other major sport, or get a Fight Pass + with every event, fight night and “PPVs” for $25 a month plus the current library

paying $75 to watch a single event is such a stupid system
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As long as they get a few fights per year that can eclipse the 800k mark, then it makes sense to keep the current model. Especially if someone like Conor fights twice a year, that's 1.5M PPV buys pretty much guaranteed. This isn't like the WWE that saw it's numbers consistently below 100k which is why the subscription system made sense. But we won't know all PPV numbers because they don't release them unless they are a good number. I'd say more than half of their PPV's come in below 400k.
 
100%
HockeyBjj said:
Ufc needs to ditch the ppv model. Either get them on ESPN with a commercial deal like every other major sport, or get a Fight Pass + with every event, fight night and “PPVs” for $25 a month plus the current library

paying $75 to watch a single event is such a stupid system
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100%. We know what P. T. Barnum said. You really do have to be a sucker to fall for this.

I remember when hockey and then baseball thought they were going to pull of a scam like this and everyone stood up and said nope. Immediate end to PPV.

The problem is the UFC started this way so everyone got used to it. Since they went to ESPN they haven’t gotten a nickel from me.
 
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In a strange coincidence, control of pricing is one of the calling cards of monopoly power. Strange.
 
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