The ranking problems are most traceable to statements like this where Dana White says things like he’s gonna be handing its responsibility over to an AI company, operated by a fellow oligarch of sorts, in exchange for massive advertising assets in social media. All he is saying here really is that he just struck a great advertising deal in exchange for ranking privileges. Like there’s nothing said here about how this new ranking system will work, just the ad deal. And this is because the attitude is that it doesn’t matter. The fights aren’t made based on rankings very often anyway, they’re made based on data discovery from watching the pulse of effective hype and hype development. It’s never gonna be transparent how this works and it’s never gonna be transparent what the standard is for matchmaking. They’re just gonna pop a meta logo on it and meta is gonna pump ufc media.
Their problem is the 8-10 fights to title shots, with rare exception and the clogging of the top 5 who have perhaps fallen out of relevancy for title contention. Then they run rematches like needless film sequels because the negotiations and the numbers are comfortably predictable. This damages momentum, prime moments, and the integrity of sport itself catering to known over unknown. They see it as less risky cause they safely guess the numbers, but I don’t think they’re really looking at what they’re losing by micro-managing things in a manner that is disruptive and damaging of the sport.
O’Malley vs Umar would have crushed Prudential and tv way harder than this rematch, but I think they’re doing it because they fear they lose this double payday if Umar wins and then Umar beats Merab. But I still think they’re wrong. Merab vs Sean is much more interesting after Umar beats them both, and Sandhagen vs Merab/sean are also great fights.
Belal probably should have been headliner in Newark. The name Mohammad alone fighting at prudential would better connect with local interests.