I'm not entirely sure it's because of illegal streaming, from what I've read the owner of BTSport has said that instead of attracting new customers he wants to get more money from the existing customers which would indicate it isn't.
https://www.thisismoney.co.uk/money...-coverage-looks-make-money-18m-customers.html
Of course I don't have all of the information, BT may profit from this, but I just fail to see how. Let's say the PPV sells 20k which I think is almost unobtainable but just as an example let's use it. That would be £400k from sales. Now with that in mind BTSport is roughly £40 a MONTH, so it would only take 10k people cancelling for a single month for them to lose that extra profit, let alone if they don't renew that membership at all. Not sure if you've used BTSport before but it's littered with mainly gambling site ads and I wonder if less people watching, meaning less bets on their sites, could have some impact on them too?
If they wanted to charge for PPV I think it should've just been for non BTSport customers. So people who pay for BTSport get it as part of their package, but people who don't pay for it would be able to pay PPV to watch each individual event, which if you only have BTSport for the UFC would turn out cheaper than paying monthly.
But I don't run a multi billion pound company so who gives a fuck what I think.