I'm starting to see MMA videos in the ESPN Youtube channel. Joe Rogan has said it before that MMA is the greatest sport and that all other sports pale in comparison. Why watch a bunch of guys try to get a ball into a goal or a hoop when you can see two dudes headkicking each other. I tend to agree with him because there is just something about one on one combat that is incredibly compelling. It gets to the root of all competition, whether or not one man can beat another man's ass. The FOX deal was a huge step, but the ESPN deal will be that much bigger. ESPN is the channel for sports and ESPN covering and showing events finally and ultimately legitimizes MMA as a popular sport in America, on par with the NFL and the NBA. I doubted WME, but they clearly had an end goal in mind, to broaden the audience of MMA and make it as much a mainstream sport in the States as American football or basketball. ESPN coverage is probably the biggest step MMA could have taken in that direction. We are going to see sports fans of all types getting into MMA. Even if they aren't interested, MMA will be getting covered on the biggest sports channel, and they will be forced to deal with it. Thinking about it this has to be the biggest thing that has happened in the history of MMA to bring it into the mainstream platform. Fighters that transcended the sport into the mainstream like Ronda and Conor clearly deserve some credit for the way things are headed. GSP probably deserves a mention as well. And obviously MMA was always more mainstream in Brazil than it is in the USA. Sometimes when you tell people that you are into MMA they give you this weird look because you like to watch half nekkid men roll around in a cage, but no more. We can hold our heads up high with our superior knowledge and understanding of the sport and proudly say that we are hardcore MMA fans. There will be many new fans and we will be here to teach them the ropes. It will be glorious.