UFC 221prelims do 697k, skewing old

[dertdent]

"One notable factor is that the audience skewed older than usual. The show did a 0.21 rating in the 18-49 demographic, as compared to 0.34 in the 50+ demographic. Until recent years the 18-49 demo always beat 50+, and even in recent years when that has changed, the margin usually isn’t that significant."

https://www.mmafighting.com/2018/2/13/17010456/ufc-221-prelims-do-697000-viewers-skewing-older

Advertisers covet the 18-49 demo. Not good for any potential TV deal.

 

[Les Vejtibals]

Not on television they don't. 18-49 don't buy Cadillacs or diabetes medication.

Until recently they didn't buy Viagra, which just feels like cheating to me, like Lebron jumping off a trampoline.

 

[tasticles]

They are manipulating numbers. Before it was the 18 to 34 demographic now a young person is up to 49.

 

[Krixes]

 

[reddhelium]

They are manipulating numbers. Before it was the 18 to 34 demographic now a young person is up to 49.

good to know, since i'm 48, and can still consider myself "young" for another year.

 

[jonathan274]

 

[MiroHa]

So old people who fell asleep or couldn't reach the remote control.

 

[Gangstub]

Blame Dana

 

[Ken Fresno]

They thought it was the Uncle Fester Channel

 

[fightfan84]

Not on television they don't. 18-49 don't buy Cadillacs or diabetes medication.

Until recently they didn't buy Viagra, which just feels like cheating to me, like Lebron jumping off a trampoline.

Viagra is more common then you think, I have a ton of buddies who always have it on stock, or super man pills. When your going out on a tear and get super fucked up it works. Popular for the party group of young guys.

 

[SeattleFightFan]

meh. the beginning started on another channel due to a car race. on at the same time as the Olympics.

i wouldn't put too much emphasis on what these numbers "mean".

 

[Cry0Therapy737]

meh. the beginning started on another channel due to a car race. on at the same time as the Olympics.

i wouldn't put too much emphasis on what these numbers "mean".

Good thing we have the rest of their abysmal numbers to go off of.

 

[SeattleFightFan]

Good thing we have the rest of their abysmal numbers to go off of.

sure.

and good thing Fox already knows all about those abysmal numbers....and still upped their bid from $200m to $250m per year, fairly early in the negotiations, even.

because there is not a direct correlation between these numbers and how much this TV deal is worth. there are many, many other factors at play.

cheers.

 

[Les Vejtibals]

Viagra is more common then you think, I have a ton of buddies who always have it on stock, or super man pills. When your going out on a tear and get super fucked up it works. Popular for the party group of young guys.

Huh.