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The UFC and Conor are business associates. They contract him to fight under their promotion. Conor McGregor promotion will be healthy and not that hard to swallow for UFC due to the numbers he brings that no one, barring a miraculous return of Honda, brings. Jon Jones promotions isn't going to draw 500k ppv buys based on JJ fighting Fedor (insert free agent name). Conor McGregor could, if he keeps winning, hold his own ppv show against some free agent featherweight and pull 500k buys.