I dunno man. I think there are plenty of people who care about height. I've seen plenty of average looking dudes with zero personality garner lots of female attention and ivr seen plenty of good looking, funny, nice guy dudes who are shorter get the cold shoulder.
It's not all of the story, but its definitely a huge part.
Synthol and calf implants are a bjt different I'd argue, because for the most part, you could generate similar outcomes with lifestyle and behavior changes, except for those dudes who go way too far and end up looking like balloon animals.
I think the height changing surgery is more like breast implants, which is to say it's a surgery to modify a secondary sex characteristic that isn't changeable by non surgical means.
I can't imagine going fot it myself, even if I was a tiny fella. The loss of mobility, the risk of future serious injury, the pain... fuck all that. I'd probably just become obsessive about jiu jitsu or something.