I love how the ufc says a fighter doesn’t move the needle as justification. When McGregor was getting the ufc hype machine, I was seeing ads on the most bizzare platforms. Like the dude was EVERYWHERE.
sure you can’t just do that with every fighter and they will become a superstar, but honestly I think I’ve done better promoting than the ufc in my living room during a fight…
it’s not hard to get excited for winners, or classy champions. If they have exposure to a marketing machine.
The problem is, they either only market people like McGregor because they think it’s more about who sells than how it’s sold, or they market people who are already marketable. Think the Diaz bros or masvidal…
it still bothers me to this day that a world class PROMOTION. Struggles to promote world class talent, and their justification is “oh the dude doesn’t sell”. Maybe you aren’t doing your job.
If I had seen a single hardy breakdown on a Mighty Mouse opponent I may have been interested in the match up, or actually impressed by dj’s dominance.
Instead I don’t see ANYTHING about the fight except the finish which is Uber impressive usually. Meanwhile some unproven potential commodity like till is getting all the media push and all the big interviews.
the reason the mouths have been selling good in the ufc is because it’s the only risk they think will pay off. So they are the only fighters that received marketing.
I’m not a big fan of ball sports, but I’m quite under the impression that the big stars of ball sports don’t run their mouth to get respect.
They have good promotion/marketing and are dominant and talented. Christian Ronaldo moves an energy drink away from him and I see memes for months on it… McGregor starts tossing them into the crowd, and somehow it doesn’t even trend half as much.
ufc might have the tightest and deepest pockets out of any promotion I’ve ever seen. Spend money to make money. Unless you are the ufc.
It’s why McGregor was renting a lot of the stuff early on. He realised the appearance of a successful lifestyle sells, so he marketed himself as that.
UFC doesn’t even realise the marketing value of making your stars proper wealthy. Not many people want to watch someone who’s “the best in the world” while driving a Corolla. If they were that good they would have quantifiable metrics to prove that.
and one more semi off topic that bothers me… the fact that I’ve heard that story of Bruce buffer beating up frank trigg in an elevator. Imagine if Stephen a smith was telling stories of dunking on lebron and kobe, and not only does the promotion address it, they almost back it up.
coroporate dudes man. In it to jerk each other off. UFC is telling me that the “best in the world” also sometimes lose to a 60 year old dude who blows his knees out while dancing… it can’t be both man. Dana talking about beating Tito in a boxing match?!?!?
stop using proven world class athletes to pump up and make your corporate buddies look good.
Like if a rumour came out that gsp was picked up and slammed into unconsciousness by Sean Shelby, and then it’s backed up by the promotion, I’m ten times more likely to not give a fuck about gsp fights. (If I’m a casual).
Vent over thanks for listening
