A lot of people are making a point, which is factual, that the UFC's ratings have been down the past couple of years. I don't see how a ratings dip is a big deal. I think in any business having constant growth and progress is totally impossible. From what I see the UFC is extremely profitable and certainly stars drive their numbers which is why I think ratings are down a bit however, I think the future and sustainability of the sport and the brand are rock solid. Do things always run perfectly? Are there issues? Yes. But are they an extremely profitable and now mainstream sport? Hell yeah. I've been watching since back before the Ultimate fighter. The growth has been unimaginable. They reached and achieved things that back in the day all us hardcores prayed for. Dana White deserves a lot of credit. The sport of MMA owes him greatly for his vision in his ability to mainstream the sport into the conciousness of the whole world. I know a lot of people are all butt hurt and hate Dana White... but Dana is a flat out winner and extremely competent. You have to give credit where credit is due. Not many people could effictively and successfully marketed the UFC the way he did and the result is a company worth over 4 billion dollars. I only see MMA getting more and more engrained in the world sports view and I totally believe Dana White had a central part in it. What is with you people who hate so hard on Dana and the UFC? Lower ratings is not a reason to jump all over their backs and start a panick. I've been through and seen many peaks and valleys as the sport progressed. After Brock Lesnar the sport dipped and Ronda Rousey and Conor Mcgregor brought them back up higher than ever. There will be peaks and valleys and stars will come and go. Why should the UFC having declining ratings over the past 2 years be a major issue to people like its been?