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- Sep 7, 2015
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Is that I'm pretty sure he played the whole MMA world, and the whole sports reporting world at once.
Think about it: he knows how vindictive Dana/Zuffa can be, and he knew that if they thought that he'd stepped too far out of line that they'd try to punish him.
So he did the one thing that he knew would raise their ire, but would look totally innocent to an outsider.
He also knew that this would be so much bigger than if the UFC attacked a different kind of person: as a member of the media, he represents a group that--as is obvious--literally controls the media.
He made HIMSELF the biggest story in a news cycle that included the huge story that he leaked. He got himself an interview on sports center--which might as well be a job interview.
Well done Helwani, you Machiavellian puppet master. You done good, ol' boy...
Think about it: he knows how vindictive Dana/Zuffa can be, and he knew that if they thought that he'd stepped too far out of line that they'd try to punish him.
So he did the one thing that he knew would raise their ire, but would look totally innocent to an outsider.
He also knew that this would be so much bigger than if the UFC attacked a different kind of person: as a member of the media, he represents a group that--as is obvious--literally controls the media.
He made HIMSELF the biggest story in a news cycle that included the huge story that he leaked. He got himself an interview on sports center--which might as well be a job interview.
Well done Helwani, you Machiavellian puppet master. You done good, ol' boy...