The numbers of PPV buys for TUF 27 finale and prelims of UFC 226 are in...

KazDibiase

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The early indications for UFC 226 are disappointing, as the prelims prior to the pay-per-view did 668,000 viewers on FOX Sports 1. The number was almost identical to UFC 225 on June 9, which did 667,000 viewers.

’s not a good sign because the pay-per-view main event, with light heavyweight champion Daniel Cormierbeating heavyweight champion Stipe Miocic in a rare champion vs. champion fight was supposed to be far bigger than the Robert Whittaker vs. Yoel Romeromain event in June.

The expectation going in was that this would be the biggest show so far this year. But the most preliminary of pay-per-view estimates have the show doing a little under 400,000 buys. There are those who believe the loss of Max Holloway vs. Brian Ortega hurt interest, but Cormier vs. Miocic on its own should have been able to do bigger numbers.

The UFC did lead FS 1 to the top spot on cable sports networks, and it was the third most-watched sports telecast on Saturday night. The show trailed NASCAR on NBC at 4,437,000 viewers and Major League Baseball on FOX at 2,217,000 viewers.

The peak for the prelims was 800,000 viewers for Paulo Costa’s win over Uriah Hall in what was generally considered the most exciting fight of an overall good action night.

In addition, UFC 226 was the single-most searched for term on Google on Saturday with more than 1 million searches, a number bolstered by interest in the appearance of Brock Lesnar challenging Cormier after the fight.

The pre-fight show did 254,000 viewers and post-fight show did 155,000 viewers. The latter number has to be disappointing for such a big show and it being the follow-up to Lesnar’s appearance. The weigh-ins did 239,000 viewers, which would be the seventh-best number on FS 1 in history. The weigh-in number was boosted because it came before Friday’s live fight card.

The Ultimate Fighter 27 Finale main card on Friday night did 499,000 viewers, making it the least-watched main card for a live UFC event ever on FS 1.

https://www.mmafighting.com/platfor...&utm_source=twitter&__twitter_impression=true
 
If the heavyweight champion vs the light heavyweight champion can’t crack 500k they got problems.
 
I blame WME not knowing what to do. At least Dana got Brawk and his WWE fanboys back for a short term.
 
Pretty good imo
Neither of the headliners are a draw and they lost their co-main
 
dFbu73P.jpg


Send more Brock.
 
Prelims should at least reach 1M when on a network channel. Pretty bad numbers
 
Wow. NASCAR does almost 4.5m, and UFC can’t get above 800k at its peak on FS1? Hope ESPN does a better job promoting the UFC than Fox Sports has.
 
How about you get with the times you b level organization parading around as an A level organization?

Pay per view is dead. Learn from WWE. Vince > these fucktards all day.
 
The early indications for UFC 226 are disappointing, as the prelims prior to the pay-per-view did 668,000 viewers on FOX Sports 1. The number was almost identical to UFC 225 on June 9, which did 667,000 viewers.

’s not a good sign because the pay-per-view main event, with light heavyweight champion Daniel Cormierbeating heavyweight champion Stipe Miocic in a rare champion vs. champion fight was supposed to be far bigger than the Robert Whittaker vs. Yoel Romeromain event in June.

The expectation going in was that this would be the biggest show so far this year. But the most preliminary of pay-per-view estimates have the show doing a little under 400,000 buys. There are those who believe the loss of Max Holloway vs. Brian Ortega hurt interest, but Cormier vs. Miocic on its own should have been able to do bigger numbers.

The UFC did lead FS 1 to the top spot on cable sports networks, and it was the third most-watched sports telecast on Saturday night. The show trailed NASCAR on NBC at 4,437,000 viewers and Major League Baseball on FOX at 2,217,000 viewers.

The peak for the prelims was 800,000 viewers for Paulo Costa’s win over Uriah Hall in what was generally considered the most exciting fight of an overall good action night.

In addition, UFC 226 was the single-most searched for term on Google on Saturday with more than 1 million searches, a number bolstered by interest in the appearance of Brock Lesnar challenging Cormier after the fight.

The pre-fight show did 254,000 viewers and post-fight show did 155,000 viewers. The latter number has to be disappointing for such a big show and it being the follow-up to Lesnar’s appearance. The weigh-ins did 239,000 viewers, which would be the seventh-best number on FS 1 in history. The weigh-in number was boosted because it came before Friday’s live fight card.

The Ultimate Fighter 27 Finale main card on Friday night did 499,000 viewers, making it the least-watched main card for a live UFC event ever on FS 1.

https://www.mmafighting.com/platfor...&utm_source=twitter&__twitter_impression=true


Sigh..............This is getting so tired.

Why do people continue to naively measure the performance of an event through the preposterously narrow view of US viewership?

UK. The Rest of Europe. Mexico. Brazil. Most of the rest of Latin America. Australia. India. Asia. The Middle Fucking east for crying out loud. Media Rights deals in all these places.

This event will make millions if it sold 5 PPV's.

PPV revenue is probably about 1/3 of UFC's revenue stream.
 
What do they expect, they are and will be losing the serious MMA fans who have the money..And then expecting kids to spend $65-70 dollars on PPV...

The sport is evolving into a bullshit entertainment only thing, kids are the target, kids can’t spend $70 , ten or twelve times a year.
 
PPV should be a thing of the past by now. FFS
 
figured 400 to 500k so its on the low end, still making millions of dollars.

Sure they cant wait to get off FS1 and on to ESPN.
 
lack of promotion is hurting their numbers

Pretty much this. Casuals don't wanna spend 60+ bucks on a card for fighters they hardly know or don't know at all. It's just the hardcore and die hards that are buying PPVs now.
 
Maybe UFC should sponsor a NASCAR team... lol.

That NASCAR is even a thing...lol.
 
This is what happens when you play to the casuals. And then when the casuals aren't around and the long time fans have been burned...They go elsewhere.
 
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