P/E is crazy high now. You are paying $400 for $1 profit they are making. Market average P/E for a healthy and profiting company is 15. While companies that falls into the same industry, which is a better comparison, seems to fall around 25 ~ 35 P/E. Starbucks is 400, which is insane. If there is a market correction, Starbucks will be the first to plummet.
Their cash per share is barely $2, revenue per share is $20, it's not profit mind you. Yet it's trading near $80.
I'm no expert, but even that should deter retail investors. I'm NOT saying it's impossible to go higher, but value wise there are TONS of better companies to put your money in.
Additional information:
Some of you might have read about CYNK. It's basically a ZERO dollar revenue company that have a 4b market cap. This just shows how retail investors are crazy about pushing up companies share price. Humble opinion, Starbucks is one of them. They generate huge profits unlike CYNK, but PPS is not reflecting sensible investment IMO.