Ariel is a breath of fresh air in MMA journalism. I would much rather him be a mild shit disturber than yet another shill for the UFC.
you would also think that Dana and the UFC would *love* Ariel for the attention and promotion he brings...but Dana can be rather petty, so it isn't surprising that he's an ungrateful fuck where Ariel is concerned.
as for Serra, he basically said 'I like Ariel...but since he isn't friends with my friend, I can't really be friends with him now'. that is some childish shit lol