Not to pretend I'm a mind reader (I'm no
@Jackonfire ) but I think the gameplan might have been to purposefully stay that distant because of Carla's habit of not setting up shots and sometimes starting them from a mile out. So Rose baits the shot, and the part that fucked up is A) Carla wasn't diving that much this fight and more importantly B) Rose never actually did much to punish the shots. I remember ONE good punch Rose landed after all those attempts, and then she didn't follow up on it at all. She was playing a trap game, but put no pressure to incentivize the traps and didn't spring back enough like a trap should. Wittman said something similar when he was telling her to attack more in those moments.
Execution was shite, but I'm not sure the plan was actually that bad (though it was obviously going to be boring, which I think they knew, partly judging by Pat's comments on the boo's).