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Sh*t just got R-E-A-L.
http://www.cosmopolitan.com/health-fitness/news/a61561/ronda-rousey-social-media-confidence-essay/
Since the formerly-undefeated Ronda Rousey was pummeled by Holly Holm last November, the outspoken UFC fighter has been laying low as she recovers from the fight that badly bruised her ego.
Now headlining Reebok's #PerfectNever campaign, Ronda is publicly celebrating her own imperfections — namely her defeat — but also calling bullshit on other women's seemingly perfect Instagram feeds. In an essay she recently penned for Refinery29, she wrote:
"I scroll through my phone like everyone else. I see the world filtered and duckfaced like every other woman does. And sometimes I'm almost convinced that's real. But it's not. The curated lives we see every day are fake. The perfect angles, the perfect outfits, the perfect lighting. That's not reality," she wrote.
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I have to give Ronda's PR team credit here I think this is quite a clever angle. She has had problems with her weight, she is not necessarily the most physically attractive or personally likeable WMMA fighter, so now she is authentic she is representing 'real women' against 'fake perfection'
http://www.cosmopolitan.com/health-fitness/news/a61561/ronda-rousey-social-media-confidence-essay/

Since the formerly-undefeated Ronda Rousey was pummeled by Holly Holm last November, the outspoken UFC fighter has been laying low as she recovers from the fight that badly bruised her ego.
Now headlining Reebok's #PerfectNever campaign, Ronda is publicly celebrating her own imperfections — namely her defeat — but also calling bullshit on other women's seemingly perfect Instagram feeds. In an essay she recently penned for Refinery29, she wrote:
"I scroll through my phone like everyone else. I see the world filtered and duckfaced like every other woman does. And sometimes I'm almost convinced that's real. But it's not. The curated lives we see every day are fake. The perfect angles, the perfect outfits, the perfect lighting. That's not reality," she wrote.
/
I have to give Ronda's PR team credit here I think this is quite a clever angle. She has had problems with her weight, she is not necessarily the most physically attractive or personally likeable WMMA fighter, so now she is authentic she is representing 'real women' against 'fake perfection'