Interesting to me how all these new champs seem to think winning the championship is their shot to fight guys that have sold ppvs before rather than the time for them to be the ones that bring the money to the fight. Tyrun, Eddie, Nunes even Bisping to a certain extent, have all demanded fights against proven earners instead of saying, now it's my time, I'm the Champ, pay me and I'm going to sell ppvs no matter who I fight. A surprising lack of self confidence and in their ability to market themselves. What gives? Why are none of them doubling down on themselves?