Perhaps, but it feels like people will give money for anything nowadays. I'd say it's nore about branding and selling the story.
YouTubers are millionaires Kardashians are millionaires, you can get a GoFundMe page started up and get paid for plenty of dumb shit. I dont see how you can't sell "Real life planet of the apes shit"
Everyone knows Koko, and knew Shamu...and Michael Jackson's monkey (bobo?) I feel like zoos havent really made any effort to advertise anything new.
People make Instagram accounts for their dogs....and they have followers...
A group of gorillas that can do sign language pays for itself on YouTube or Instagram