Pays wall street advertising firms millions of dollars to help it completely abandon its rabidly loyal core fanbase and destroy the country strong roots that the sport was built on for decades and decades
Fails miserably
Pays more wall street advertising firms more millions of dollars to figure out how to trick that once rabidly loyal core fanbase into coming back and repairing those country strong roots that once flourished organically for decades and decades until Wall Street got involved
Gotta love corporate America