I hope he is for real, and this fight coming up will help put some clarity on this. In my opinion, the UFC is really suffering from lack of fighter personality. There are very few fighters now, that grab your attention, and make you want to root for them, or hate them. Pimblett can be one of those guys. Look how much attention he already gets, and he's beaten nobody yet. As Joe Rogan said, some guys just have that IT factor, and Paddy seems to have it. If he's that popular now, what happens if he fights for, or wins a championship? He may be the next McGregor. We will see!