'I could not give a shit what the rest of the world thinks'... well, it kind of matters, at least a percentage, otherwise how do you expect to have it valued at 18bn or it be bigger than UFC, if nobody likes or is watching it. I'm not saying nobody is, obviously some are, but it doesn't seem to be growing and I never see a fight fan excited or interested, just casually, and it's about as accessible as it gets - as he's implying - therefore you'd think you'd see tons of people like 'this is awesome!', all I see is people mocking it.