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What's the deal with the Red Bull logo on almost every pair of Muay Thai shorts I see? Is there a reason behind this?
What's the deal with the Red Bull logo on almost every pair of Muay Thai shorts I see? Is there a reason behind this?
Red Bull - Wikipedia, the free encyclopedia
Red Bull took many marketing and ingredient ideas from an energy drink in Thailand called Krating Daeng (Krating Daeng translates to "red bull" in Thai). Dietrich Mateschitz, an Austrian entrepreneur, developed the Red Bull Energy Drink brand. Mateschitz was the international marketing director for Blendax, a toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his jet lag.[10] Between 1984 and 1987, Mateschitz worked with TC Pharmaceutical (a Blendax licensee) to adapt Krating Daeng for the European market.
Big sponsor of Muay Thai.