Boxing it's Dying and Hardcore fans know this.
2014? This is ancient data. Source?
A quick google trend search with boxing vs mma (sport vs sport) will show the opposite, do the 14 year outlook.
Also all the recent sports studies by the most reputable agencies (ones that deal with the NFL, Premier league etc) are saying boxing >>> mma with the younger audience.
“Significantly, the study found that one-in-three (32%) sports fans in Gen Z2 is an avid boxing fan compared to 6% of Boomer sports fans, and whereas boxing ranks as Boomers’ 11th favorite sport, it ranks as number four for Gen Z. Fight sports counterpart MMA is Gen Z’s sixth favorite sport (ranking 12th for Boomers).”
Through an analysis of anonymised sports fan behaviour data and a comprehensive national-representative survey1, The Future of Sports Fandom is an annual study of how each generation’s relationship with sports is developing. The full analysis was released today at an event attended virtually by...
twocircles.com
All of this is also backed up in real world numbers and revenue generated. The biggest PPVs last year were boxing (1.2M buys for Gervonta Davis vs Ryan Garcia).
I believe Boxing also had 3 or 4 live gates in 2023 that also surpassed the biggest gate in the history of MMA.
PBC which is biggest promotion in boxing is also moving to Amazon Prime in March. Don’t be surprised if they put up similar numbers to the below.
“For the 2019 calendar year, PBC
Fight Night telecasts on FOX averaged 1,403,000 viewers.
Those figures are up:
+12% over 2018’s average of 1,254,000 viewers (4 tcs).
+103% better than ESPN’s average for Top Rank Boxing telecasts (vs. 692,000 viewers)
+35% better than ESPN’s UFC Fight Night
In 2019, Americans consumed over 2.1 billion minutes of PBC
Fight Night on FOX, which was plus-147% more than last year’s 849 million (PBC FOX telecasts only).
What really stood out was FOX’s additional shoulder programming. Specifically, the
Fight Camp series. The last Deontay Wilder–Luis Ortiz episode set FOX viewership records with almost 2.5-million watching, as well as the
Countdown,
Face To Face, and
Inside PBC Boxing shows.”
So yeah. You add up the young stars as well, which MMA really lacks right now & you can’t say boxing is doing bad.