I think that statement is more of a reflection on the UFC's inability to promote fighters more than anything else. MM shouldn't be a hard fighter to market, his performance in the octagon would never draw fans away from the sport, he's active, he doesnt pull out of cards, he has a personality. Fact is the UFC is horrible at promoting, not a single star has been made since the reebok deal was incorporated, sponsors promoted fighters to wider audience, and since that platform has died so has any star potential for any UFC fighters. Dana White as the promoter is awful, regardless of whatever reason MM didnt fight TJ, the last thing Dana should do is shit MM and then call his originally signed opponent shit (Yup, great way to promote your champion, and the co main event ), then complain like a sherdogger about MM not having good numbers. Sherdoggers need to understand that it is a promotions job to promote fighters. As long as fighters meet their media obligations, show up on fight night, make weight, and perform well and win (perfomance of the night bonus), than they are doing there job. If you still cant promote that guy, than the problem isn't with the fighter its with the promoter, plain and simple.