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https://www.mmafighting.com/2018/7/...view-numbers-and-what-it-says-about-the-sport
"According to industry sources, the current estimate for UFC 226 on pay-per-view is 380,000 buys"
"On one hand, the number feels disappointing. You had a rare champion vs. champion battle in the two heaviest weight classes, and a great story with Daniel Cormier’s quest to become a genuine legend of the sport."
"Granted, UFC 226 was hurt significantly when the Max Holloway vs. Brian Ortega featherweight title fight fell through. Still, it’s hard to believe that fight would have boosted the show to the 500,000 plus level that was hoped for."
"The irony is that Cormier is a favorite of the MMA media, works hard at promoting his fights and understands that aspect of the game that many fighters don’t. "

"According to industry sources, the current estimate for UFC 226 on pay-per-view is 380,000 buys"
"On one hand, the number feels disappointing. You had a rare champion vs. champion battle in the two heaviest weight classes, and a great story with Daniel Cormier’s quest to become a genuine legend of the sport."
"Granted, UFC 226 was hurt significantly when the Max Holloway vs. Brian Ortega featherweight title fight fell through. Still, it’s hard to believe that fight would have boosted the show to the 500,000 plus level that was hoped for."
"The irony is that Cormier is a favorite of the MMA media, works hard at promoting his fights and understands that aspect of the game that many fighters don’t. "
