Balding men have always been insecure throughout history. Don't delude yourself into thinking it's uniquely modern.
https://www.quora.com/Was-baldness-common-in-ancient-Greece-or-Rome
For the Romans, a luxurious hair was a sign of health and youth. Men loved having thick, curly hair:
Historians like Plutarch and doctors like Galen even had recommendations about using pomades and herbal remedies for hair care.
For that reason, Julius Caesar was quite ashamed of being bald:
He was somewhat over-nice in the care of his person, being not only carefully trimmed and shaved, but even having superfluous hair plucked out, as some have charged; while his baldness was a disfigurement would troubled him greatly, since he found that it was often the subject of the gibes of his detractors. Because of it he used to comb forward his scanty locks from the crown of his head, and of all the honours voted him by the senate and people there was none which he received or made use of more gladly than the privilege of wearing a laurel wreath at all times.
Suetonius, Life of Caesar.
And Caligula, his relative, too:
His eyes and temples were hollow, his forehead broad and grim, his hair thin and entirely gone on the top of his head, though his body was hairy…
Whenever he ran across handsome men with fine heads of hair, he disfigured them by having the backs of their heads shaved.
Suetonius, Life of Caligula
Germans and Gauls made quite a money selling their hair to make wigs so, undoubtely, they had a lot of bald men that tried to hide it.
