If McGregor wins, they can promote the last fight as a one time fluke and go on with the hype driving it towards new levels.
If he loses, then he already lost his mystique anyways so it doesn't really matter.
It was the best business move to make. They get nothing with Conor beating Frankie or Ado again. With a win, they get to resume this hype train.
If he loses, then he already lost his mystique anyways so it doesn't really matter.
It was the best business move to make. They get nothing with Conor beating Frankie or Ado again. With a win, they get to resume this hype train.