LOL @ using social media followers as a measure of how much of a draw Colby is.
I don't use social media but my understanding is you don't "follow" people you dislike. He's a heel. And a 2x loser in his title fights. That isn't a great recipe for followers.
Yet, still, he gets a lot of engagement. Which means a lot of eyeballs. Plus, at what point is one not a draw? Colby's name on a card definitely helps sell it.
I don't use social media but my understanding is you don't "follow" people you dislike. He's a heel. And a 2x loser in his title fights. That isn't a great recipe for followers.
Yet, still, he gets a lot of engagement. Which means a lot of eyeballs. Plus, at what point is one not a draw? Colby's name on a card definitely helps sell it.

