La Raza Finally Loses "the Race": Leftist Chicano Outfit Rebrands Itself As "UnidosUS"

[Arkain2K]

La Raza Finally Loses ‘the Race’
The leftist Chicano outfit rebrands itself as "UnidosUS".
By Mike Gonzalez | July 16, 2017​

La Raza CEO Janet Murguia in Miami, 2016.​

La Raza has decided to rebrand. The liberal political group announced last week that it would change its name from one suggestive of adversarial Chicano politics to something with broader appeal: UnidosUS. The shift appears to stem from a recognition of long-ignored social and financial transformations in the U.S.

Since its inception in 1968, made possible in part by a grant from the Ford Foundation, La Raza has been far more dependent on boardrooms and government than grass-roots support. But with government largess drying up, the liberal political-advocacy group may find itself needing greater support from the rank and file. This won’t be easy.

The nation’s “Hispanics” are undergoing a radical shift that most politicians are missing: A white majority is likely to persist in America. “Many children growing up today in mixed families are integrating into a still largely white mainstream society,” sociologist Richard Alba noted in American Prospect last year. These children are “likely to think of themselves as part of that mainstream, rather than as minorities excluded from it.”

The name La Raza—“the race” in Spanish—flies in the face of this reality. It is off-putting to many “Hispanics,” an artificial Census category comprising many razas. The organization’s CEO, Janet Murguia, admitted as much in a video announcing the name change: “We must make sure that our name and our organization evolves along with and remains relevant to our ever changing Hispanic community.”

Appealing to a broader swath of this diverse group is necessary now that the “fat years” under President Obama are gone. The Obama Justice Department made a practice of settling lawsuits against corporate defendants by requiring they make large donations to groups like La Raza. It was, in the words of House Judiciary Committee Chairman Bob Goodlatte, “a scheme to funnel money to politically favored special interest groups.” In a letter sent to Attorney General Loretta Lynch in the closing days of the Obama administration, Mr. Goodlatte noted that “in just the last two years, DOJ has directed nearly $1 billion to activist groups, entirely outside of Congress’s spending and oversight authority.”

Taxpayer money was flowing into La Raza coffers too. When Cecilia Munoz, a top La Raza lobbyist, joined Mr. Obama’s Domestic Policy Council, federal subsidies for La Raza went from $4.1 million to $11 million a year. And La Raza loyally promoted Mr. Obama’s policies as pro-Latino. You can expect the group to continue agitating on behalf of the Democratic Party.

Whether UnidosUS becomes more grass-roots-driven than La Raza remains to be seen. The group’s corporate board of advisers still includes Comcast , AT&T , Bank of America , Chevron , Coca-Cola , Ford, Con-Agra Foods and other Fortune 500 firms. Its more than 260 local affiliates train and mobilize an activist core of community organizers but have only a third of the vote on the board.

This week’s name change may be a recognition of an imperfect model. Or it may be nothing more than a marketing ploy. The latter is more likely.

Mr. Gonzalez is a senior fellow at the Heritage Foundation.

https://www.wsj.com/articles/la-raza-finally-loses-the-race-1500229809?mod=e2fb

 

[Undying Poster]

tl;dr: Hispanics don't support La Raza and now that the gibs from Obama are drying up, they need to actually appeal to the people they are supposedly representing

lol, fuck any minority special interest group.

 

[faustian]

How do you say cuck in espanol

 

[HomerThompson]

How do you say cuck in espanol

El cucko. Duh.

 

[Pwent]

people who unironically identify as "chicano" are embarrassing imo

as a mexican american, i would rather be grouped in with paisas and gardeners than these cans

i mean, look at this shit
“Many children growing up today in mixed families are integrating into a still largely white mainstream society,” sociologist Richard Alba noted in American Prospect last year. These children are “likely to think of themselves as part of that mainstream, rather than as minorities excluded from it.”

isnt that the fucking goal? to integrate and be accepted as part of the american people? its like they want to be excluded and discriminated against so they can act like victims. shits stupid and im glad theyre fucking off

 

[grimballer]

people who unironically identify as "chicano" are embarrassing imo

as a mexican american, i would rather be grouped in with paisas and gardeners than these cans

i mean, look at this shit
“Many children growing up today in mixed families are integrating into a still largely white mainstream society,” sociologist Richard Alba noted in American Prospect last year. These children are “likely to think of themselves as part of that mainstream, rather than as minorities excluded from it.”

isnt that the fucking goal? to integrate and be accepted as part of the american people? its like they want to be excluded and discriminated against so they can act like victims. shits stupid and im glad theyre fucking off

Why can't be both?

Have a separate identity n not being discriminated against?

 

[Pwent]

Why can't be both?

Have a separate identity n not being discriminated against?

because you move to america to become american, so your children can become americans. you can have a SECOND identity, but if you dont want to be american, then dont move here. we dont need divisiveness and exclusion

 

[Gregolian]

All I can think of when I see "La Raza"

 

[grimballer]

because you move to america to become american, so your children can become americans. you can have a SECOND identity, but if you dont want to be american, then dont move here. we dont need divisiveness and exclusion

"American" as in native?

Or "American" as in English/European variant?

Yes ppl come to America to have a better life, but why would you impose your values on them?

Might as well impose the religion of your choice n the diet they have to follow

 

[Lord Commander Palis]

As a father of 3 mixed children (Wife is latina) I think this is wonderful news.

It's time to come together as a true collective with true assimilation into American values/mainstream.

Next up, the abolishment of BLM and Antifags.

Thank you President Trump, from one President to another.

 

[Jimmy Jazz]

because you move to america to become american, so your children can become americans. you can have a SECOND identity, but if you dont want to be american, then dont move here. we dont need divisiveness and exclusion

maybe you feel that way because you are white, man. but brown chicanos have and are to this day discriminated against despite being good american citizens. I guess because your family hasnt been here that long you wouldnt understand the decades of violence and racial discrimination Chicanos have been through.

My mother went to segregated schools for example and was discouraged by her guidance counselor from going to U Penn because " she would not fit in" (not white) and should be a house wife instead. Thank God she didnt listen. Besides my family has been here since before this country started and we shouldn't have to change anything about ourselves as long as we are obeying the law.

That quote you were referring to was about mexican americans marrying white people and their kids thinking of themselves as part of the white mainstream. That shouldnt be necessary to be accepted. Unfortunately it is because if you are brown, white and black americans think you are illegal or less american than them. That is the climate La Raza was created under and as recently as 2006, people were still that way.

 

[Jesus H. Sherdog]

Like everything else La Raza was a tool of big business. This is what their corporate overlords want now. Sounds good.

 

[Bay Area]

people who unironically identify as "chicano" are embarrassing imo

as a mexican american, i would rather be grouped in with paisas and gardeners than these cans

i mean, look at this shit
“Many children growing up today in mixed families are integrating into a still largely white mainstream society,” sociologist Richard Alba noted in American Prospect last year. These children are “likely to think of themselves as part of that mainstream, rather than as minorities excluded from it.”

isnt that the fucking goal? to integrate and be accepted as part of the american people? its like they want to be excluded and discriminated against so they can act like victims. shits stupid and im glad theyre fucking off

Looking to be accepted by Whites shouldn't be anyone's goal. Striving for acceptance will most always end in disappointment

 

[Bay Area]

Why can't be both?

Have a separate identity n not being discriminated against?

Exactly this. Unless people are comfortable being uncle toms

 

[Denter]

people who unironically identify as "chicano" are embarrassing imo

as a mexican american, i would rather be grouped in with paisas and gardeners than these cans

i mean, look at this shit
“Many children growing up today in mixed families are integrating into a still largely white mainstream society,” sociologist Richard Alba noted in American Prospect last year. These children are “likely to think of themselves as part of that mainstream, rather than as minorities excluded from it.”

isnt that the fucking goal? to integrate and be accepted as part of the american people? its like they want to be excluded and discriminated against so they can act like victims. shits stupid and im glad theyre fucking off

I predict eventually the definition of whiteness will expand to include most criollos and meztizos, the way it expanded to cover the Irish, Italians and Jews, leaving structural white supremacy fully intact.

 

[grimballer]

I predict eventually the definition of whiteness will expand to include most criollos and meztizos, the way it expanded to cover the Irish, Italians and Jews, leaving structural white supremacy fully intact.

Yeah it be more of a cultural identity than pure racial/skin tone that is the norm today. Of course you're always gonna have ppl believing in racial "purity", but they'll probably be small marginal minority

 

[Cubo de Sangre]

Why can't be both?

Have a separate identity n not being discriminated against?

Because people tend to like their own kind the most?

Separate identity how? Like parading around some other nation's flag or viewing citizens of another country to be "your people"?

My belief is that embracing the Constitution and integrating culturally to some degree is the recipe for belonging in America. In a land with such diversity there's always going to be some haters. Gotta ignore 'em. All we can ask and strive for is equal treatment under the law.

 

[Undying Poster]

Looking to be accepted by Whites shouldn't be anyone's goal. Striving for acceptance will most always end in disappointment

Yeah just look at how we treat Jewish, Asians, Italians, and Irish people

 

[Jimmy Jazz]

Because people tend to like their own kind the most?

Separate identity how? Like parading around some other nation's flag or viewing citizens of another country to be "your people"?

My belief is that embracing the Constitution and integrating culturally to some degree is the recipe for belonging in America. In a land with such diversity there's always going to be some haters. Gotta ignore 'em. All we can ask and strive for is equal treatment under the law.

considering that a guy who questioned the honor of an america judge because his parents were from mexico is president, white americans have a long way to go to make up for 100+ years of racism and discrimination. Thats why some mexican americans identify by their race first and foremost, because whites used it as an excuse to brand them foreigners and still do. All we have to do is work, pay taxes and obey the laws and we are as american as anybody else. The only thing that makes someone belong in America is citizen ship really, as there are alot of white and black people who don't do what i mentioned earlier, yet i don't see their right to be here questioned.

 

[Rod1]

How do you say cuck in espanol

male Chivo.
female Chiva.