I was at a local sports bar for UFC 196. The cover charge was $12. More than a few people were surprised at this. I got to talking with the guy at the door about the need to offset the exorbitant PPV fees that UFC charges establishments. I assumed it was in the $1,000-1,500 range. He went on to explain that the charges are based on the number of screens and seating capacity of the business. He said that the sports bar was paying between $12-13K to show UFC 196. If that is just the fee for ONE sports bar, I can't imagine how much is generated by thousands of them. The numbers must be staggering.