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No way in hell MMA is bigger then boxing in Mexico. And yes Mexico is in NA.
The truth is the even though the UFC can reach more people then every it's still seen as a niche sport with a very specific demographic. Boxing is accepted and entrenched so much in American society that we actually have gentlemen's agreements in fights to box and allow our opponent to stand back up.
Yeah, how often in a real fight do you see a gentleman's agreement to do that? All I ever see is people just helplessly flailing whatever they can flail at each other.