The easiest way to get likes on Sherdog is to post something hateful or mean-spirited about somebody or something. Doesn't really much matter at who or at what the venom is directed, although some targets pay off better than others. Take aim at a fighter, a commentator, a referee, Dana, an MMA gym, a weight-class, WMMA, "manlets", or whatever, spew some venom at it, and you'll get multiple likes from the Sherdoggers that like to hate. Anybody can achieve that if they want to, no credibility required.