They see that can't make money with skills alone. Unless you're GSP that is. You have to sell fights these days like it's the WWE. Get people invested in a story and boom you have ticket sales and people want to see the fight. When someone who has very little outside of a left hand and movement can be the highest paid the other fighters know they have to turn it up on the prick factor. Chael Sonnen was the original though.
Edit: I assume they are doing trash talking. I haven't watched it yet. Are they just wearing suits? If this is about them dressing nice then what the fuck is the purpose of this thread.
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