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Noobs and simpletons often look only at PPV figures to assess MMA stardom, ignorant of the fact that PPVs are only sold in 4 or 5 countries (US, Canada, Aus, NZ, perhaps one other). In other significant markets, particularly Europe and South America, the UFC makes its money from deals with satellite/cable channels not covered by PPV numbers.
Thus, far more relevant to a fighter's stardom is their social media reach, an international measure of their popularity, fan engagement and power.
Ronda smashes Anderson on FB, but Anderson destroys all other fighters in Twitter numbers by more than double.
The UFC ....Tw: 3.82M ...FB: 19.27M
Dana ..........Tw: 3.60M ...FB: 0.93M
Anderson ...Tw: 7.55M ...FB: 5.96M
Ronda ........Tw: 2.34M ...FB: 10.98M
Conor .........Tw: 1.73M ...FB: 3.65M
Jon Jones ...Tw: 1.28M ...FB: 2.47M
GSP ...........Tw: 1.25M ...FB: 4.27M
Big Nog ......Tw: 1.31M ...FB: 1.78M
Lyoto ..........Tw: 0.66M ...FB: 1.43M
EDIT: Adding Brock and Vitor since they were brought up.
Vitor ............Tw: 1.47M ...FB: 0.43M
Brock ..........Tw: 0.70M ...FB: 6.78M
Thus, far more relevant to a fighter's stardom is their social media reach, an international measure of their popularity, fan engagement and power.
Ronda smashes Anderson on FB, but Anderson destroys all other fighters in Twitter numbers by more than double.
The UFC ....Tw: 3.82M ...FB: 19.27M
Dana ..........Tw: 3.60M ...FB: 0.93M
Anderson ...Tw: 7.55M ...FB: 5.96M
Ronda ........Tw: 2.34M ...FB: 10.98M
Conor .........Tw: 1.73M ...FB: 3.65M
Jon Jones ...Tw: 1.28M ...FB: 2.47M
GSP ...........Tw: 1.25M ...FB: 4.27M
Big Nog ......Tw: 1.31M ...FB: 1.78M
Lyoto ..........Tw: 0.66M ...FB: 1.43M
EDIT: Adding Brock and Vitor since they were brought up.
Vitor ............Tw: 1.47M ...FB: 0.43M
Brock ..........Tw: 0.70M ...FB: 6.78M
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