Huntington Beach Bad Boy: Financial Wizard or Absolute Luck Box?

I know Tito is the laughing stock of MMA in a lot of ways for being an idiot, but I bet he's a hell of a lot smarter than folks take him for. He has made some errors commentating and has cut his hand while chopping veggies, but I don't know that there's much evidence to suggest he's really that dumb.
 
I'm not surprised, if true. Tito is one of the early examples of good self-promotion by an mma fighter. Probably one of the first to build a brand, beyond just the UFC logo.
 
the truth is probably somewhere in the middle.
I mean he was one of the first to market himself, and he's obviously disciplined.

Good on him for making it in life.
 
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