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To me they need to advertise it more. At least we're finally seeing commercials on Spike but we should be seeing them on more channels. I also think they should offer to let bars show it for free. 95% of bars aren't going to buy it, might as well get some exposure out of it. One more unconventional idea would be maybe some kind of viral marketing, since they insist on having Spartan/Kongo maybe have a video of some guy at Dave and Busters freaking out after Spartan's KO of Johnson "surface" on vine or something just something small like that to drum up interest
i doubt they would be allowed to do that. the cable companies would go apeshit. this is the same reason the UFC ppv's on the internet are charged at the same rate as the TV version. cable companies FTW.