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How To Properly Promote UFC 200 Main Event - Cormier vs. Jones

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Blackjack

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The good news is Jones didn't take much punishment. He can fight in UFC 200. By then Cormier will also be ready and Jones vs. Cormier for The UFC Light Heavyweight Title is a far more prestigious main event than Conor vs. Diaz would have been. Now the question is: How do they make the most people possible buy UFC 200 to see Jones vs. Cormier for the title?

They have a compelling background for this fight. For one thing, these are two men with legitimate heat between each other. They fought once before and Jones beat Cormier. Now Cormier is wearing Jones's belt - the belt he was never beaten for - which was stripped from him. To add to Jones's frustration, not only did he lose the belt nobody beat him for, but the one Light Heavyweight he seriously dislikes is the man wearing his belt now. When they fought, Jones beat him soundly with no controversy.

This is an intriguing story. The man who is the greatest Light Heavyweight UFC Champion in history with the possible exception of Chuck Liddell is going to be fighting a man he despises to retrieve his title - the one nobody ever beat him for. Cormier tried to beat him for it and couldn't and yet still Jones finds himself having to beat Cormier to get the UFC Light Heavyweight Title back.

Cormier can say that last night he saw that Jones is no longer the fighter he used to be. That Jones's lack of discipline and immaturity cost him not only his title belt but it cost him some of the ability he once had. He can say "I wanted to fight Jon Jones at his absolute best so that when I beat him there will be no doubt that I am the best Light Heavyweight Champion in UFC history. Unfortunately for me, Jones has ruined himself and he's not the fighter he used to be. I seriously doubt he ever will be again. But that doesn't mean I won't enjoy beating him to retain my title belt. This is a prestigious title and it belongs around the waist of a real man, someone with maturity and discipline and class. Jones has shown with his actions over the last year that he has none of those qualities. Jon Jones doesn't belong anywhere near The UFC Light Heavyweight Title. And at UFC 200, I'm gonna show Jon Jones that that's the closest he'll ever get to that title again. He didn't take himself seriously, he didn't take the sport seriously, and he didn't take the title seriously. Jon Jones, at UFC 200 when it's all said and done, not only will The UFC Heavyweight Title still be around my waist but finally nobody, not even the people who used to be your fans will ever take you seriously again either.
 
well Rumble should fight Glover then (for both to stay active), i hope he won't duck
 
Jonas Putin said:
war jones
Click to expand...
By that do you mean that Cormier is going to war against Jones or that Jones is going to war against Cormier?

I've seen people type "WAR" in front of the name of a fighter but I've never bothered to ask what it's supposed to mean. Who is the fighter who made it trendy to say "War (insert name of a fighter)?
 
Blackjack said:
By that do you mean that Cormier is going to war against Jones or that Jones is going to war against Cormier?

I've seen people type "WAR" in front of the name of a fighter but I've never bothered to ask what it's supposed to mean. Who is the fighter who made it trendy to say "War (insert name of a fighter)?
Click to expand...

really? you're going to take that innocuous meme on?
 
Fergelmince said:
really? you're going to take that innocuous meme on?
Click to expand...
I'm not trying to "take anything on." I'm admitting that I don;t know the origin of that expression (which fighter made it trendy to say) or what it is supposed to mean. I've seen it a hundred times but I've never asked anyone about it. I've never heard Jor Rogan say it even once. I find that odd considering how much I see it on Sherdog. I know this is an unusual thing for someone to do on Sherdog but I'm admitting I don't know who created this saying or what exactly it's supposed to mean. So I'm trying to ask as politely as I can.
 
Wow. There's no way I'm reading that novel.

No promoting required. 200 sells itself. Just knowing that Cormier vs Jones is headlining sells at least as much as Diaz vs McGregor ll.

Sorry huggers. Your boy fucked this up as badly as humanly possible.

It started with losing to hand picked Cabo Nate. It ended by retiring online. Bye bye Conor, I will be laughing my ass off immediately following the co main. I likely won't stop for a couple of hours. I may even piss myself from laughing so hard.

Worst bluff EVER in the history of the promotion.
 
The guest said:
No promoting required. 200 sells itself. Just knowing that Cormier vs Jones is headlining sells at least as much as Diaz vs McGregor ll.
Click to expand...

Here is the deal IMO
If Conor was not going to promote & go all out with his usual media blitz then that drops the casual interest a lot.
DC/Jones will give the casuals that.

I think Conor hardcores over-estimate how much he means without the trash talk & he was not willing to go as far this time.
 
FrankieNYC said:
Here is the deal IMO
If Conor was not going to promote & go all out with his usual media blitz then that drops the casual interest a lot.
DC/Jones will give the casuals that.

I think Conor hardcores over-estimate how much he means without the trash talk & he was not willing to go as far this time.
Click to expand...

The loss to Nate hugely dropped casual interest I bet. Following along on Twitter, and FB is no guarantee that those people are actually going to cough up $60 for something they already just saw. If 200 was actually a number like 214 ( No special significance ). Without 3 title fights on the card in support. How much would Nate vs McGregor have really sold ? I really don't believe it would have been anywhere near 196 sales.

Moot point though. And here's the reason why.

tumblr_nc1400ixI81tnjtvuo1_500.gif
 
Blackjack said:
The good news is Jones didn't take much punishment. He can fight in UFC 200. By then Cormier will also be ready and Jones vs. Cormier for The UFC Light Heavyweight Title is a far more prestigious main event than Conor vs. Diaz would have been. Now the question is: How do they make the most people possible buy UFC 200 to see Jones vs. Cormier for the title?

They have a compelling background for this fight. For one thing, these are two men with legitimate heat between each other. They fought once before and Jones beat Cormier. Now Cormier is wearing Jones's belt - the belt he was never beaten for - which was stripped from him. To add to Jones's frustration, not only did he lose the belt nobody beat him for, but the one Light Heavyweight he seriously dislikes is the man wearing his belt now. When they fought, Jones beat him soundly with no controversy.

This is an intriguing story. The man who is the greatest Light Heavyweight UFC Champion in history with the possible exception of Chuck Liddell is going to be fighting a man he despises to retrieve his title - the one nobody ever beat him for. Cormier tried to beat him for it and couldn't and yet still Jones finds himself having to beat Cormier to get the UFC Light Heavyweight Title back.

Cormier can say that last night he saw that Jones is no longer the fighter he used to be. That Jones's lack of discipline and immaturity cost him not only his title belt but it cost him some of the ability he once had. He can say "I wanted to fight Jon Jones at his absolute best so that when I beat him there will be no doubt that I am the best Light Heavyweight Champion in UFC history. Unfortunately for me, Jones has ruined himself and he's not the fighter he used to be. I seriously doubt he ever will be again. But that doesn't mean I won't enjoy beating him to retain my title belt. This is a prestigious title and it belongs around the waist of a real man, someone with maturity and discipline and class. Jones has shown with his actions over the last year that he has none of those qualities. Jon Jones doesn't belong anywhere near The UFC Light Heavyweight Title. And at UFC 200, I'm gonna show Jon Jones that that's the closest he'll ever get to that title again. He didn't take himself seriously, he didn't take the sport seriously, and he didn't take the title seriously. Jon Jones, at UFC 200 when it's all said and done, not only will The UFC Heavyweight Title still be around my waist but finally nobody, not even the people who used to be your fans will ever take you seriously again either.
Click to expand...


Well thought-out man, but the biggest & easiest way to get buys is to focus on the hatred.
That is what casuals care about
Let them go off in media & it will be huge.
 
FrankieNYC said:
Well thought-out man, but the biggest & easiest way to get buys is to focus on the hatred.
That is what casuals care about
Let them go off in media & it will be huge.
Click to expand...

Thank you very much FrankieNYC!

This was my way of focusing on the hatred. Perhaps it's not as direct an approach during the promo I wrote for Cormier as you would have used. I don't know. I do know that since they already have animosity between each other, I capitalized on that by having Cormier insult Jones in a way that I believe would touch a deep emotional nerve by basically telling Jones that he's no longer the fighter he once was and it's his own fault for getting into the kinds of trouble he got into over the last year or two. One thing I know about human psychology is that nobody likes to be reminded of his shortcomings. By reminding Jones that he caused his own downfall and then going on to speculate that he has permanently lost some of his ability due to his immature behavior I think that as far as the hatred Jones already had for Cormier, this would just be like pouring gasoline on the fire. I think this would get the fans behind Jones more than they currently are and make them emotionally invested in seeing Jones prove he "still has it."
 
Blackjack said:
Thank you very much FrankieNYC!

This was my way of focusing on the hatred. Perhaps it's not as direct an approach during the promo I wrote for Cormier as you would have used. I don't know. I do know that since they already have animosity between each other, I capitalized on that by having Cormier insult Jones in a way that I believe would touch a deep emotional nerve by basically telling Jones that he's no longer the fighter he once was and it's his own fault for getting into the kinds of trouble he got into over the last year or two. One thing I know about human psychology is that nobody likes to be reminded of his shortcomings. By reminding Jones that he caused his own downfall and then going on to speculate that he has permanently lost some of his ability due to his immature behavior I think that as far as the hatred Jones already had for Cormier, this would just be like pouring gasoline on the fire. I think this would get the fans behind Jones more than they currently are and make them emotionally invested in seeing Jones prove he "still has it."
Click to expand...

You are welcome buddy

You are making it too artificial.
Let them be themselves & it will sell
 
Blackjack said:
By that do you mean that Cormier is going to war against Jones or that Jones is going to war against Cormier?

I've seen people type "WAR" in front of the name of a fighter but I've never bothered to ask what it's supposed to mean. Who is the fighter who made it trendy to say "War (insert name of a fighter)?
Click to expand...
beat it nerd
 
How to properly promote UFC 200 Jones and Cormier..........






Show up to the press conference's.
 
FrankieNYC said:
You are welcome buddy

You are making it too artificial.
Let them be themselves & it will sell
Click to expand...

I felt that I captured Cormier's personality. If I failed, could you point out just one or two places in this statement that I imagine him saying in a press conference where he says things that sound artificial? I don't mean to be a pest but I want to get as good at this as I can and I can't improve if I don't know specifically what parts sound artificial to you. You don't need to point out them all but if you could cut and paste maybe two quotes from my Cormier interview that you find artificial and then briefly explain why they're artificial? This would be invaluable to me. I'll owe you one :)
 
Last edited:
TS, in your soliloquy, did you ever end up telling us how to actually promote 200? I sure didn't get that from it.
 
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