http://www.youtube.com/v/4munXlRaPSA seriously. i just got my first taste of it ever (bought two 5lb kegs, one of vanilla and one of double rich chocolate), shipped to me to Japan (with 250 fish oil kegs, $150 shipped, thank you 10% coupon). threw some chocolate in a blender with low-fat milk, some peanut butter, oats, and a banana. i can't go back to the stuff costco sells any more. well, at least not while i have money. just thought i'd share.