Ben just needs to convince the UFC that he will get enough casuals to watch him fight, and his fight style isn’t going to do that. Those of us that already appreciate grappling want to see him in the UFC, but the UFC already has us as fans.
He should look to Chael as a role model, who has a similar fight style, but has the type of self-promotion skills that Ben needs. He needs to generate a feud with a UFC fighter that gets enough attention to get him a contract. Maybe he publicly stalks Colby, who enough people hate to want to see him lose. Maybe his buddy Tyron helps him in some kind of WWE-style scam. It’s easier said than done, but it’s not that hard to get something to go viral these days.