He's a grinder with a nondescript body and a suffocating fight style. Unless your name's Chael Sonnen, you're going to have an uphill battle getting over with the fans. Certain fighters just have that x factor in terms of skill set, persona, mystique, style and look. DC just doesn't have it. He's well spoken and by all accounts a great guy but he doesn't have Chael or Conor's wittiness and delivery nor does he seem willing to go into full character. Cosmetically, he's not the specimen that Jones or Brock are and as a fighter, he's not knocking guys into orbit like Rumble, Conor or Wonderboy. Larry Holmes was a long reigning champion who probably had a better overall career than Tyson and he even managed to set a PPV record against Cooney, but no one reflects on Holmes the way they do Tyson. It is what it is.