I’ve seen that argument raised before and I don’t think it’s a good one.
Ignoring Mo’s contract for a second, if I’m appearing in Gordon’s DVD which I know Gordon is profiting from, I should have a cut of the sale proceeds since I’m contributing to it’s creation by being an uke. It’s even arguable that the contract they signed with Mo was made with the mutual intention that they were agreeing to only appear in Mo’s DVD. This is likely because I don’t think that there was any possibility at the point of signing the contract, Gordon’s himself was even contemplating a DVD of his own. I would say there was even an arguable case if took to court.
Gordon also does insult people to the point their brands get damaged. I literally had no idea who Tim Spriggs was until I saw him in Gordon’s ADCC breakdown DVD and now my impression of him is that he’s really bad at BJJ. Amplify that by 1000 other viewers and you’ve lost 1000 potential students, dvd purchasers, academy revenue etc. If I’m Tim Spriggs, what am I supposed to do? Release my own “rebuttal” DVD? How many people are going to pay for “dueling” commentaries of the same match? It’s dumb business and only one guy gets to profit at the expense of others.
If Gordon really wanted to make money from his dvd he should have played nice and sent his footage to everyone else for approval. No fucking personal attacks, calling anyone stupid etc. If need be, agree to give them a small % of the proceeds. Maybe invite the others to include their own footage as well, and release a joint DVD. Or a series of DVDs. Anything resembling how a grown adult would behave to further their own interests. Instead, he chose to act like a child, have a bitch fit and piss everyone off even more. Probably to the point where none of the other guys would trust him to salvage the situation, and so the footage plummets in value. Classic definition of a lose-lose situation.