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They're trying to manufacture consent for a return of mask mandates. It's a manipulation technique based on conformity, which is very effective. Tell people "everyone" is doing X, and they're likely to do X as well. There was a psychology study set in a hotel and inside the hotel rooms they put different message that tried to convince people to re-use their towels and then measured how many towels were used to see which messages worked. Most messages were totally ineffective, for example "Re-use your towels to save planet" didn't do much. One of the messages was something like "Please re-use your towels, 75% of hotel guests re-use their towels." THAT worked very well. Of course the number in the message was totally made up, they just picked a random high percentage. All that matters is that people perceive it's real and they get influenced.
As effective as it is though, I'm not convinced they can get Ontarians to mask up again. Even Canadians are pretty done with this Covid stuff. They keep running these kind of headlines and it keeps getting ignored.
As effective as it is though, I'm not convinced they can get Ontarians to mask up again. Even Canadians are pretty done with this Covid stuff. They keep running these kind of headlines and it keeps getting ignored.