Is it really realistic though to expect Glory alone to have the power to turn kickboxing into a much more popular sport in North America that gets much bigger ratings on tv, even if they spent a lot of time and money to do it? What the UFC did for MMA in the very early 2000s was a once in a lifetime confluence of people, personalities, a gamblers mentality and societal changes combined with a lot of luck. You can't expect that to happen again for kickboxing. It's a niche combat sport that is a distant third place behind MMA & boxing and it's unlikely to catch up any time soon. That doesn't mean the people who are fans can't enjoy it anyway and hope it slowly grows. Just from my anecdotal observations and talking to other fans on the MMA forums on Sherdog and elsewhere, Glory's presence on Spike and now Fight Pass and ESPN at least convinced a lot of MMA fans to check them out and continue watching. That's really what they should expect, not some miraculous explosion of popularity out of nowhere.