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Former Bellator fighter Keith Lee has organically become very famous on Tik Tok. He now has over 8 million followers on Tik Tok and that number has been growing rapidly over the past few months. Bellator apparently cut Keith in August 2021 when he was tech subbed by Jornel Lugo.
https://www.tiktok.com/@keith_lee125?lang=en
Realistically Keith probably has more "influence" in 2023 than an ex Youtuber like Jake Paul yet he is stuck fighting regional MMA still? I am surprised every major MMA promotion isn't aggressively reaching out and trying to sign him.
Keith last fought in September for Urijah Faber's regional CA promotion; likely for a few hundred bucks. This seems like a real missed opportunity for Bellator/PFL/ONE to reach new audiences.
https://www.si.com/mma/2023/01/09/keith-lees-viral-food-reviews-dana-white-victoria-lee-news-notes
https://www.tiktok.com/@keith_lee125?lang=en
Realistically Keith probably has more "influence" in 2023 than an ex Youtuber like Jake Paul yet he is stuck fighting regional MMA still? I am surprised every major MMA promotion isn't aggressively reaching out and trying to sign him.
Keith last fought in September for Urijah Faber's regional CA promotion; likely for a few hundred bucks. This seems like a real missed opportunity for Bellator/PFL/ONE to reach new audiences.
https://www.si.com/mma/2023/01/09/keith-lees-viral-food-reviews-dana-white-victoria-lee-news-notes