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This should be interesting.
Facebook rolled out another big set of changes to its platform on Friday in advance of CEO Mark Zuckerberg's testimony on Capitol Hill next week.
The social media company will now begin labeling all political and issue ads, and showing who paid for them, and it will require anyone who wants to run a political or issue ad to verify their identity and location.
This marks an expansion of Facebook's previous plans on this front, when these measures would have applied only to political ads -- typically defined as mentioning a specific candidate -- but not to ads that only talk about hot-button issues without mentioning candidates.
Facebook says the new labeling will appear on ads later this Spring.
The ads will be put into a searchable database, which will be released in June. The database will include details on how much the ads cost and what kinds of people the advertisers were targeting. Ads will stay in the database for four years.
Facebook is also going to start verifying the people behind large Pages.
"These steps by themselves won't stop all people trying to game the system. But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads," Zuckerberg said in a Facebook post announcing the changes.
http://money.cnn.com/2018/04/06/technology/facebook-election-meddling-political-ads-pages/index.html
Facebook rolled out another big set of changes to its platform on Friday in advance of CEO Mark Zuckerberg's testimony on Capitol Hill next week.
The social media company will now begin labeling all political and issue ads, and showing who paid for them, and it will require anyone who wants to run a political or issue ad to verify their identity and location.
This marks an expansion of Facebook's previous plans on this front, when these measures would have applied only to political ads -- typically defined as mentioning a specific candidate -- but not to ads that only talk about hot-button issues without mentioning candidates.
Facebook says the new labeling will appear on ads later this Spring.
The ads will be put into a searchable database, which will be released in June. The database will include details on how much the ads cost and what kinds of people the advertisers were targeting. Ads will stay in the database for four years.
Facebook is also going to start verifying the people behind large Pages.
"These steps by themselves won't stop all people trying to game the system. But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads," Zuckerberg said in a Facebook post announcing the changes.
http://money.cnn.com/2018/04/06/technology/facebook-election-meddling-political-ads-pages/index.html
