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Jake Paul's marketability is a different thing entirely and will hold up regardless.
But, they want that Fury win back and it won't look as good if Fury goes out and has a tough fight against Till.
BS, Paul has been fighting people who have been looking way worse than having a had tough fight with talented strikers.
And having a tough fight with a talented striker > running away from a talented striker before a match could even happen.
And there's a very strong chance of that happening.
In the interest of preserving the full potential of that rematch, I think there would likely be pressure from both sides to drop the Till fight
Presumably, based on some kind of relative agreement behind the scenes.
They wouldn't drop it over random kick threats, it's just an excuse. It only makes sense if there's something bigger in the works.
And for Fury it would be better to get some activity in prep for Paul, a fight that would probably still be on the table even if he loses, than no fight and a massive blow to his image, in prep for Paul