Evidence that Johnson IS NOT pricing himself out.

[acannxr]

There's a narrative floating around that Johnson is ducking Dillashaw by way of pricing himself out in asking for a $2 million dollar purse, with those perpetuating this notion citing that: A) Johnson isn't worth it, and B) The UFC can't afford it.

Since we're essentially estimating the buyrate and gate for this "super fight", let's look at the last five PPVs as a reference (UFC's cut of the PPV revenue + live gate):

UFC 218: Holloway vs. Aldo 2
$8,900,000

UFC 219: Cyborg vs. Holm
$13,161,000

UFC 220: Miocic vs. Ngannou
$13,825,000

UFC 221: Romero vs. Rockhold
$7,025,000

UFC 222: Cyborg vs. Kunitskaya
$7,900,000​

If a WMMA bout can generate $13 million in revenue, I don't think it's unreasonable to estimate a bout between two champions in Johnson and Dillashaw could safely generate $14 million in revenue, at the minimum. In 2017, Johnson did generate roughly $7,000,000 in revenue when he fought Ray Borg; Dillashaw hasn't been the main event since January of 2016, but he's historically been comparable to Johnson's numbers.

Now let's examine the claim that the UFC can't afford to pay Johnson that kind of money:

UFC 68: Sylvia vs. Couture
$12,647,360​

On a card with: Sylvia as the champion, Hughes coming off his first loss to GSP, and Franklin coming off his first loss to Silva, it was reported by LA Times later that year that Couture was paid a little over 11% of the gross revenue as the title challenger.

White was also on record that the UFC didn't start turning a profit until 2007, which was the year of this PPV.

Under the above circumstances, if the UFC can afford to pay Couture a little over 11% of the gross revenue as the title challenger, on a card with Sylvia, Hughes, and Franklin, over ten years ago, then it should hardly be an issue to pay their longest reigning champion the paltry sum of $2,000,000 (which would be a little over 14% of the minimum estimated revenue).

Sources/references:​

http://articles.latimes.com/2007/oct/31/sports/sp-ufc31

https://en.wikipedia.org/wiki/UFC_68

https://www.bloodyelbow.com/2015/10...odys-and-standard-poors-tell-us-about-the-ufc

 

[wilKO]

UFC can obviously afford to pay MM $2 million. They are a multi-million dollar company. He isn't worth it though. They could afford to pay UberTS $2 million. MM selling 150,000 doesn't deserve that much money. If he wanted paid what he was truly worth he would be paid a % of PPV sales but he doesn't want this because he knows it would be much less than 2 million dollars.

 

[Hades86]

Dude they paid Randy because he sells and is a legend of the sport. MM couldn't sell water to a person on fire. No he doesn't deserve 2 mil, he deserves to get spanked for misbehaving like a child and maybe a time out.

 

[Philtard]

Why would they pay him 2 million when he himself negotiated a flat fee with no ppv points because he isn't a draw?

 

[cshireman4]

Revenues - Expenses = Net Revenue. Who gives a fuck about gross revenue. Yes WME could afford it. But they aren't going to pay it. MM is worth what they are willing to pay him to fight. Since the TJ fight hasn't been booked and his $2m request hasn't been met, he is indeed pricing himself out by definition.

 

[Siesta]

There's a narrative floating around that Johnson is ducking Dillashaw by way of pricing himself out in asking for a $2 million dollar purse, with those perpetuating this notion citing that: A) Johnson isn't worth it, and B) The UFC can't afford it.

Since we're essentially estimating the buyrate and gate for this "super fight", let's look at the last five PPVs as a reference (UFC's cut of the PPV revenue + live gate):

UFC 218: Holloway vs. Aldo 2
$8,900,000

UFC 219: Cyborg vs. Holm
$13,161,000

UFC 220: Miocic vs. Ngannou
$13,825,000

UFC 221: Romero vs. Rockhold
$7,025,000

UFC 222: Cyborg vs. Kunitskaya
$7,900,000​

If a WMMA bout can generate $13 million in revenue, I don't think it's unreasonable to estimate a bout between two champions in Johnson and Dillashaw could safely generate $14 million in revenue, at the minimum. In 2017, Johnson did generate roughly $7,000,000 in revenue when he fought Ray Borg; Dillashaw hasn't been the main event since January of 2016, but he's historically been comparable to Johnson's numbers.

Now let's examine the claim that the UFC can't afford to pay Johnson that kind of money:

UFC 68: Sylvia vs. Couture
$12,647,360​

On a card with: Sylvia as the champion, Hughes coming off his first loss to GSP, and Franklin coming off his first loss to Silva, it was reported by LA Times later that year that Couture was paid a little over 11% of the gross revenue as the title challenger.

White was also on record that the UFC didn't start turning a profit until 2007, which was the year of this PPV.

Under the above circumstances, if the UFC can afford to pay Couture a little over 11% of the gross revenue as the title challenger, on a card with Sylvia, Hughes, and Franklin, over ten years ago, then it should hardly be an issue to pay their longest reigning champion the paltry sum of $2,000,000 (which would be a little over 14% of the minimum estimated revenue).

Sources/references:​

http://articles.latimes.com/2007/oct/31/sports/sp-ufc31

https://en.wikipedia.org/wiki/UFC_68

https://www.bloodyelbow.com/2015/10...odys-and-standard-poors-tell-us-about-the-ufc

Didn't read, but I still wouldn't pay him what he's asking. I'd set a base pay with ppv points.

 

[LouisBolanos]

You're only worth however much you can negotiate. It's not about whether the UFC can afford it, it's about whether MM can successfully negotiate the deal. He couldn't/didn't, therefore by definition he priced himself out.

 

[Vegeta12]

They should spend more money investing in the promotion of the division and his opponents. No one buys his fights because the UFC doesn't promote his weight class. Flyweights are seldom featured on PPV cards. It's hard to sell yourself when your company won't help you.

 

[acannxr]

UFC can obviously afford to pay MM $2 million. They are a multi-million dollar company. He isn't worth it though. They could afford to pay UberTS $2 million. MM selling 150,000 doesn't deserve that much money. If he wanted paid what he was truly worth he would be paid a % of PPV sales but he doesn't want this because he knows it would be much less than 2 million dollars.

He asked for PPV points for the Reis fight (and future fights) and was told no. Are you truly ignorant or do you just prefer to propagate false information?

Dude they paid Randy because he sells and is a legend of the sport. MM couldn't sell water to a person on fire. No he doesn't deserve 2 mil, he deserves to get spanked for misbehaving like a child and maybe a time out.

So Sylvia, Hughes, and Franklin contributed nothing to those buyrates? I think most of the post flew right over your head. They were capable of paying Couture 11% of the gross revenue in addition to the purses they paid to Sylvia (champion), Hughes (one fight removed as champion), and Franklin (one fight removed as champion). It demonstrates that they could afford more than they're letting on in these negotiations with Johnson, because White historically tries to use the media and fans to bully fighters into taking smaller purses, congratulations on helping Dana .

Revenues - Expenses = Net Revenue. Who gives a fuck about gross revenue. Yes WME could afford it. But they aren't going to pay it. MM is worth what they are willing to pay him to fight. Since the TJ fight hasn't been booked and his $2m request hasn't been met, he is indeed pricing himself out by definition.

Net revenue isn't relevant, and if it was then Couture's purse would account for a much larger percentage than 11%, which only further supports my argument.

And the fight fell through because White is punishing Dillashaw, this is nothing new.

 

[LongDongSilver]

I say shut FW down !! DJ should be fighting at BW

Dana is a douche for this and so is DJ

 

[Based Akali]

They should spend more money investing in the promotion of the division and his opponents. No one buys his fights because the UFC doesn't promote his weight class. Flyweights are seldom featured on PPV cards. It's hard to sell yourself when your company won't help you.

That's the main problem, the UFC doesn't want to do their job as a promotion(because they are terrible at it all things considered), they want their fighters to do the promotion for them for them, for free, on their own time.

 

[Blayt7hh]

Lol TS. I don’t think anyone claimed that the UFC doesn’t have 2 million dollars lying around

 

[mmacasualviewer]

There's 5 or 10 WMMA fighters who are equal or bigger draw than Mighty Mouse.

Anyone who destroyed the Rousey hype is a relatively big draw compared to a 125 pound man.

Is it physically possible for Mighty Mouse to head kick Bethe or Rousey?


Holly Holm has Nate Diaz Leg Reach and the Iron Lady has Conor Leg Reach.

 

[RockyLockridge]

Johnson should get the 2 mil. Why should he take less? The ufc literally has done him ZERO favours interms of putting him on big cards against top challengers.

 

[rearnakedchoke]

Id watch him fight for dillishaws title.

 

[acannxr]

There's 5 or 10 WMMA fighters who are equal or bigger draw than Mighty Mouse.

Anyone who destroyed the Rousey hype is a relatively big draw compared to a 125 pound man.

Is it physically possible for Mighty Mouse to head kick Bethe or Rousey?

Name 5 to 10 current WMMA fighters who are equal or greater draws, take all the time you need, I'll wait.

 

[ABSthetics]

They should spend more money investing in the promotion of the division and his opponents. No one buys his fights because the UFC doesn't promote his weight class. Flyweights are seldom featured on PPV cards. It's hard to sell yourself when your company won't help you.

Even if the production costs to make "hype videos" for guys like Borg, Cedujo, Joe B, et al were $100 they still would be losing money investing in them. Theres really no one at FlyW that has that star glow or the personality to be molded into a super star.

Hell, the own MMA GOAT in MM is saying he wanted his bouth with TJ on a "Stacked card" so the man can get paid. Thats a joke. FlyW is uninteresting for many, many reasons to the casual fan but its sad when the arguable current MMA GOAT has 0 appeal despite him having some gnarly finishes and being a dominant champion.

Only way for MM to truly be a star is go embrace a full heel turn or 125 magically produces a Conor type trash talker and caliber fighter that does all the promotion for him.

I love the smaller weight classes, I really do, but FlyW isn't going to draw shit as long as these same boring dudes are at the top. Nobody gives a shit. Theres no incentive to.

A bunch of billionaires are never going to invest even a few hundred in that division as it stands because theres simply nothing to gain.

 

[mmacasualviewer]

Name 5 to 10 current WMMA fighters who are equal or greater draws, take all the time you need, I'll wait.

Holm, Cyborg, Nunes, Valentina, someone else. Literally describe some random silouette of a 135lb WMMA fighter and fans will know it better than Mouse.

EDIT: Joanna, Claudia a few others are bigger than Mouse.

 

[streetglider]

UFC can obviously afford to pay MM $2 million. They are a multi-million dollar company. He isn't worth it though. They could afford to pay UberTS $2 million. MM selling 150,000 doesn't deserve that much money. If he wanted paid what he was truly worth he would be paid a % of PPV sales but he doesn't want this because he knows it would be much less than 2 million dollars.

but having him in the big stage against a very credable challenger might be all it takes to put him in the star category. it took anderon silva a chael type challenger to go mainstream . theyd really be investing in their own brand by making this fight happen . market it bigtime as this is as high level as mma gets with dj vs tj
putting on the best fights is supposed to be their thing. make it happen

 

[mmacasualviewer]

The problem is he is 6 inches shorter than Conor. Even 5'5 Rogan & Buffer can't fake Mouse height.